Motion Graphics Animated Video
Motion Graphics animations are a modern and engaging tool to present information to your audience. They are used to promote brands, tell stories or make your logo look spectacular. Some of the biggest brands in London, the UK and worldwide have asked Infocandy to make theirs.
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What is a
Motion Graphics animation?
Motion Graphics are short, informative, visually stunning animations that can communicate a message in a colourful, entertaining, and informative way. This could be to communicate sales performance numbers in a presentation, or animate your 3D logo for social media.
As you can see from the Motion Graphics examples on our website, there is no one size fits all approach. We use a variety of different animation techniques, art styles and colour palettes. We take your brand guidelines and work like we are a part of your company. At Infocandy, we pride ourselves on having the skills to adapt our style to fit with seamlessly with your brand.
So, no matter your particular business needs, know that our Motion Graphics production agency has the power to showcase your marketing messages through the compelling videos we can create for you. Whether you’re looking for help in getting your new start-up off the ground or looking for ways to reach a new demographic with your established business, our agency can help you achieve your goals. If you’re located in either Bristol, London, or elsewhere in the world, contact us today to discuss what you need.
Why Should My Business
Use Motion Graphics?
Listing numbers or graphs on your website can look boring and turn off potential customers. Using some of our Motion Graphics animations will let you shout about your company in a way that will make people listen. If you’re looking to reach new customers for your business, whether it’s a brand-new startup or an established company, you can capitalise on this popular trend to drive traffic to your website.
Stories Behind the Screen
Go behind the scenes of our projects and learn how we transform complex topics into compelling visual stories.
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Citeline (Pharma Intelligence)
Problem
We have created over 40 films for the pharmaceutical giant on topics covering the whole biomedical landscape. These explainer videos are pure motion graphics with a scientific, futuristic flare. They are short, snappy and used across the world.
Solution
“Infocandy never fail to deliver. They take a rough set of notes, form it into a script and turn around stunning animations in next to no time. We have been working with them for years.”
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Nuclear Waste Services
Problem
Bold and informative animation for the public sector on the topic of how to deal with radioactive waste. Getting the message right her was a delicate operation involving working with scientists from across government.
Solution
“Anna and Jon have worked tirelessly to create a huge selection of animations for us to use on our social media pages. They and their team always put in the extra effort to make sure we are totally happy with the end result.”
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RSPCA
Problem
A suite of short character lead animations aimed at children of a variety of ages. discuss environmental topics such as Plastic Pollution and Animal Welfare. The style needed to be colourful, cute yet informative and accurate.
Solution
“Professional, creative, enthusiastic and responsive, Infocandy are fantastic at delivering brilliant animations to time and budget, always bringing a unique solution to each brief, bursting with creativity and quality. They are also a genuine pleasure to work with.”
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Yale University
Problem
To create a series of 7 – 10 minute animations on the topic of emotional intelligence to help young people and their class leaders understand the different triggers and coping strategies associated with any emotion.
Solution
“The Infocandy team made a supreme effort to learn and understand all of our content and ensure diversity across all of our films. They have been incredibly flexible with us and delivered fantastic work. They work tirelessly to really get things right!”
Motion Graphics Animated Video Portfolio
Good Energy - 1.5 Degrees
Informa - Analytic Solutions
Skipta - Featured Discussions
Roche - Frequently Asked Questions
Informa - Going Green
An Introduction to Millstream
Informa - Generics Bulletin
Primal Pictures - Anatomy PALMs
How we make an Animated Explainer Video
Our proven step-by-step process for delivering high-quality animated videos, on time and aligned with your objectives.
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Initial Meeting
A meeting to chat about your explainer video so we know exactly what you want to get out of it. We’ll discuss audience, art style, length and where the film will be shown. -
Script
Some clients like to write this themselves, some like us to do it. That’s totally up to you. If you’d like us to help you out all we need is a few bullet points about what you’d like to say. -
Storyboard
Armed with our signed-off script, we’ll create a frame-by-frame sketch of how we envisage your animation to flow. You are welcome to make as many edits as necessary at this stage. -
Style Frame
To make sure you are happy with the look and feel of your animated explainer video, we will take a frame from the storyboard and create three fully designed versions for you to choose your style from. -
Animation
With the script, storyboard and style frames all approved by you, we’ll then turn this into your film. We’ll handle everything from sound, voice overs, animation and editing. -
Final Delivery
You’ll have the opportunity to make any final tweaks to the animation before we then render out your final product in the formats you want for you to keep forever.
Trusted by Our Clients
Genuine testimonials from partners who've seen measurable results from our animated explainer videos.
86%
Using videos on landing pages will increase your sales conversions by up to 86% with 7/8 customers saying they are more likely to trust a brand after watching a video.
53x
Google is 53 times more likely to discover your website if your front page includes a content-related video.
Do I need a Motion Graphics Animation?
People in the UK and worldwide watch motion graphics because…
- They don’t want to spend a lot of time reading through reams of text
- They find them easier to digest than text-based marketing messages
- They want to learn about a subject or a business in a fun and creative way
Your company should use explainer videos because…
You can cut through different languages and cultures
No matter what language your customers speak and no matter what culture they are a part of, motion graphics can explain your message in a simple and understandable way, with animation that doesn’t require text to get your message across.
For example, if your UK based company is marketing to customers across the globe, our Bristol agency can create motion graphics that will communicate your message in a way that everybody can understand.
Videos can go viral
Animated Motion Graphics can be spectacular, engaging, and visually powerful. If they strike a chord with members of your audience, their natural inclination will be to share them on their social media channels. This is great news for you as your message will spread far and wide and you could increase your customer base as a consequence.
Google loves videos
There are lots of statistics online that prove the effectiveness of videos when trying to push a website up Google’s search rankings. Motion Graphics are good for your SEO because they can drive traffic to your website if they are used on your social media channels and they can keep people on your website for longer if you have videos for them to watch on your site pages.
So, if your business website isn’t performing very well on Google and you would like to rise above your nearest competitors, explainer videos are an excellent way to help you climb higher and boost your profile.
What Can Animated Explainer Videos Be Used For?
For most companies, Motion Graphics are a valuable tool for marketing. So, if you’re looking to promote your brand in an innovative and entertaining way, the videos that we can create for you are definitely the way to go. Outside of your usual marketing channels, there are other uses for your motion graphics videos. These can include:
How-to videos that explain how your products work
Explanations about your company for industry presentations
Recruitment aids to explain your business to potential employees
Fund-raising tools to give people a reason to invest in your business
So, if you need to communicate a particular message to any party involved with your business, tell us about your needs and we will create something amazing for you.
Get In Touch With Our Agency
Motion Graphics are a valuable asset for any company whether you’re based in Bristol, London, elsewhere in the UK or internationally. If you would like to know more about what we can do for you, check out the rest of our portfolio and get in touch with us using our contact form or call directly on (+44) 0800 622 6443 or hello@www.infocandy.co.uk.
General Questions
Get in touch with us using our contact form or call directly on (+44) 0800 622 6443 or hello@infocandy.co.uk
Our prices for a typical 1 – 3 minute explainer style animation range from £2,000 – £10,000 depending on the level of complexity required and the amount of design development is needed. For the level of quality you receive, we are one of the best value studios around.
We have a tried and tested work flow that we have been honing for over a decade. Every client comes to us at a different stage, but we can handle the lot. See “Our Process” above for some more details.
We will usually recommend allowing four to six weeks for the full production. Depending on your style and how much development work is needed, we can often turn things around faster than this if you know what you want in advance.
That is really up to you. We love clients that are passionate about their brand and want everything to be just so, and we welcome their input and feedback throughout the production process. Equally, if you prefer to go into detail about how you want it to look right at the start, and then just leave us to get on with it that works for us to.
This will depend on the purpose of your film. If you are promoting a new product or service, we will normally suggest a running time around two minutes. If your film is intended to educate and explain how a complicated feature works, this may mean a longer running time. We have made 10 second viral clips for social media and 20 minute detailed walkthrough animations of complicated concepts, and everything in-between.
Unlike many studios, Infocandy do not hold the licence to your film after the project has been completed. We grant you full ownership in perpetuity once the final invoice has been paid, meaning you don’t get hit with unexpected costs to keep using your film later down the line.
As standard, we will keep a backup copy of all your animation files for three years following delivery. This means if something changes in your brand or your messaging a year after you have received your final film, we’ll be able to simply and cheaply edit your film for you without you having to start from scratch.
